301TCE

AS3.7B EXAMPLES

ADVERTISING AND NEW ZEALAND SOCIETY

Sex sells:

K.P. Life Salt

http://www.teara.govt.nz/en/ephemera/22427/k-p-life-salt

Ultra Bright Toothpaste

https://www.youtube.com/watch?v=pMp5jUxyfmo

Toyota Starlet advertisement

https://www.google.co.nz/search?q=Toyota+starlet+advertisement&rlz=1C1GGLS_en-USNZ299NZ303&espv=2&biw=1194&bih=756&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjmicrT7fnRAhXKJ5QKHW4ODdUQsAQIFw#imgrc=GIZMqqOojqh4LM:

Hertz and Avis car rental advertisement

http://www.slate.com/articles/business/rivalries/2013/08/hertz_vs_avis_advertising_wars_how_an_ad_firm_made_a_virtue_out_of_second.html

Families:

Car rental company and a family going for a car trip

http://autoweek.com/article/car-life/hertz-so-good-classic-advertisements-big-name-car-rental

Percil

https://www.google.co.nz/search?q=persil+advertisements+over+time&rlz=1C1GGLS_en-USNZ299NZ303&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjq4Y_YqvrRAhVJOJQKHe9GCBIQsAQIHA&biw=1194&bih=756#imgrc=OVruTOEZmLivtM:

Percil and women portrayed in traditional roles

https://nz.pinterest.com/pin/58476495136935622/

Fernleaf / Anchor Butter with her recently separated dad

http://www.teara.govt.nz/en/video/22428/fernleaf-butter-advertisement        

Fernleaf / Anchor Butter with Sam and her mum a few years later when young Sam was older

https://www.youtube.com/watch?v=ZAlgKy15YQU

Gregg’s coffee advertisement “Different Faces Many Faces”

https://www.youtube.com/watch?v=AGcN_nV0rUs

You are a New Zealander:

BNZ advertisement

http://www.teara.govt.nz/en/video/22430/bank-of-new-zealand-advertisement-1990

National Identity:

Len Potts

http://www.teara.govt.nz/en/video/22429/len-potts

Kiwi Blokes:

Barry Crump with Scotty advertisement

https://www.nzonscreen.com/title/crumpy-scotty-toyota-ad

Barry Crump and Hilux (the "bugger") advertisement

http://www.teara.govt.nz/en/video/22432/toyota-hilux-advertisement-1999

“Speights Southern Man” advertisement

https://www.youtube.com/watch?v=q25aJ6UNvhw

Tui advertisement

https://www.youtube.com/watch?v=dn7u5XvupSU

Best and Worst:

Families on Fair Go best and worst advertisements in New Zealand

https://www.tvnz.co.nz/one-news/entertainment/fair-go-ad-awards-and-winner-worst-in-2016-nz-post

National Pride:

New Zealand and Australian rivalry - AMI insurance advertisement

http://www.teara.govt.nz/en/video/22433/new-zealand-insurance-commercial

ASB Goldstein advertisement

https://www.youtube.com/watch?v=JSkOLer5DTY

PERSUASIVE TECHNIQUES IN ADVERTISING

Pathos

Nissan 2015 Super Bowl commercial “With Dad” advertisement

https://www.youtube.com/watch?v=wR5CSBIpXy0

Logos 

1950s advertisements showing just technical specifications

 https://nz.pinterest.com/pin/383157880777211427/

Ethos

Ritchie McCaw giving a celebrity endorsement of a brand of headphones

http://www.stuff.co.nz/sport/rugby/all-blacks/72212337/richie-m http://www.stuff.co.nz/sport/rugby/all-blacks/72212337/richie-mccaw-beats-a-path-in-advert-for-highend-headphonesccaw-beats-a-path-in-advert-for-highend-headphones