Links from lessons 13 -17 February 2017
CONTINUING WITH ETHOS, LOGOS AND PATHOS
First and second advertisement on this site:
The first advertisement shows teeth with dice markings on them with the
claim at the bottom that it is “The dentist’s choice for fighting cavities” referring to Crest toothpaste. There is an example of in text APA referencing (Floyd, 2011, pp. 154-155) in the first
paragraph.
In the second advertisement, people are being encouraged to donate to the St Jude Children’s Hospital. It shows a child who appears to be going through cancer treatment because they have a shaved head. This appeals
to the emotion of compassion for this unfortunate child, therefore using the
persuasive technique of pathos.
What is similar and what is different between these two
images:
David Beckham
and
Roger Federer with a Mercedes (third image down the page)
Car accident victim (first row of images) using pathos
Land Rover 4WD (using logos)
Datsun 280-ZX (selection)
also
Top Gear - Best Car Advertisements (using ethose and pathos)
In the first advertisement (from the start to about 1 minute) a young boy is seen admiring a celebrity driver who appears to be his father.
SIGNIFIERS IN ADVERTISING
America and the Ford Mustang
COLOUR
Top Gear team presenting a blue, black and white car in a road race promoting the qualities of the Volkswagon Scirrocco. Notice the subliminal message being given about the slower but steady and conservative blue car winning the race eventually over the faster white and black cars who have to stop to refuel. Watch the first minute only.
https://www.youtube.com/watch?v=eYGd0LL56mk
LAYOUT
Red Bull ad
with Aucklander Mike Whiddett (notice how the rule of thirds is used)
NZ Grand Prix advertisement (also notice the messages being given about the change in colour)
