301TCE

David Beckham

https://happinessequalsoutlook.wordpress.com/2013/03/09/rolex-advertisement-and-its-use-of-ethos-logos-and-pathos/

The Colgate ad in this selection on the third and forth row show dentists in white coats adding credibility to the claims of the product :

https://www.google.co.nz/search?q=advertisements+using+ethos&rlz=1C1GGLS_en-USNZ299NZ303&espv=2&biw=1315&bih=756&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjax8PipYLSAhUOh7wKHVsODCUQsAQIFw#imgrc=5sxuHbXLenxGZM:

The first ad shows teeth with dice markings on them with the claim at the bottom that it is “The dentist’s choice for fighting cavities” in a Crest toothpaste ad.   Notice the way in text referencing has been used.

The second ad shows a child who is obviously going through cancer treatment.  This appeals to the emotion of compassion for this unfortunate child.  It is a campaign to encourage people to donate to the St Jude Children’s Hospital.

https://interpersonalrealtionalblogdanielleandvykki.wordpress.com/2015/03/26/persuasive-techniques-in-communication-pathos-logos-ethos/

Car accident victims (first row of images) appealing to pathos

https://www.google.co.nz/search?q=car+advertisements+using+ethos+logos+and+pathos&rlz=1C1GGLS_en-USNZ299NZ303&espv=2&biw=1315&bih=756&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwj4n7GorYLSAhWFKZQKHdjfBzgQsAQIJg#imgrc=L2ltvzT8fVwKdM:

Mercedes 4WD

http://guidetopublicwriting.weebly.com/email-ads.html

Top Gear Best Car Advertisements. In the first ad a young boy is seen admiring his father who is a celebrity driver, showing ethos and pathos.

https://www.youtube.com/watch?v=Ji9JjSfeyb0

201THE
The Thesaurus is a great tool for finding synonyms:  Here is the link:

http://www.thesaurus.com/

Once you have read your article and made notes about two focus points, plan your writing as follows:

Paragraph 1: Synopsis

Write a brief synopsis containing two to three sentences about paragraph two and three in that order.

Paragraph 2:  Focus one                       

Point

Explanation

Example

Tie back to your point

Paragraph 3:  Focus two                       

Point

Explanation

Example

Tie back to your point

Paragraph 4:  Conclusion

Write a conclusion about your point in focus one, and then your point in focus two.

As you are writing from your perspective, it is expected that you will use the personal pronouns I and/or me in this writing.

PERSONAL PRONOUNS TABLE

                           1st person singular    2nd person singular    3rd person singular

Before the verb               I                              you                      he/she             

                                                                                                      

After the verb                 me                           you                      his/her