David Beckham
The Colgate ad in this selection on the third and forth row show dentists in white coats adding credibility to the claims of the product :
The first ad shows teeth with dice markings on them with the
claim at the bottom that it is “The dentist’s choice for fighting cavities” in
a Crest toothpaste ad. Notice the way in
text referencing has been used.
The second ad shows a child who is obviously going through
cancer treatment. This appeals to the
emotion of compassion for this unfortunate child. It is a campaign to encourage people to donate
to the St Jude Children’s Hospital.
Car accident victims (first row of images) appealing to pathos
Mercedes 4WD
Top Gear Best Car Advertisements. In the first ad a young boy is seen admiring his father who is a celebrity driver, showing ethos and pathos.
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