Friday 10 February 2017

301TCE
Here are the links to the advertisements we looked at using pathos, ethos and logos to persuade their audience to take notice of their product:
PERSUASIVE TECHNIQUES IN ADVERTISING
Pathos
Nissan 2015 Super Bowl commercial “With Dad” advertisement

Logos 
1950s advertisements showing just technical specifications

Ethos
Ritchie McCaw giving a celebrity endorsement of a brand of headphones

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