301TCE / 201THE / 201TCE 

This site has flash tutorials that will help you with your research  http://lib.colostate.edu/tutorials/share/

Some of them are:

Five steps to better research   http://lib.colostate.edu/tutorials/research.html

Seeking information  http://lib.colostate.edu/tutorials/seeking.html

Choosing a database http://lib.colostate.edu/tutorials/database.html

Web searching tips http://lib.colostate.edu/tutorials/websearch.html

Website evaluation  http://lib.colostate.edu/tutorials/webeval.html

The boolean search  http://lib.colostate.edu/tutorials/boolean.html

Advanced boolean searching http://lib.colostate.edu/tutorials/advboolean.html

Truncation  http://lib.colostate.edu/tutorials/truncation.html

This introduces a particular search engine and how to use it http://lib.colostate.edu/tutorials/academic.html

Welcome Lavinia!

This is the place you go to get updates on work while you are away from 28 February to 14 March 2017.

Handy links

The Oxford English Dictionary  http://www.oed.com  (You might need to search for an OED app for your phone).

Thesaurus for synonyms:  http://www.thesaurus.com/

NZQA - look for AS91105 2.8A

http://ncea.tki.org.nz/Resources-for-Internally-Assessed-Achievement-Standards/English/Level-2-English

and

http://www.nzqa.govt.nz/ncea/assessment/search.do?query=English&view=all&level=02

For AS2.8 you are expected to form your own question independently (hypothesis to prove or disprove) and then seek, locate, select, record and evaluate the information yourself.  It is expected that you form new understandings independently.  You may collect information in and out of class, so you may do this while you are away.  Because you will be away during the assessment deadline, you may have an extension after you come back to write up a report of your findings when you have returned.  You need six pieces of evidence for your research and evidence that is not from the research pack needs to be printed off and stapled to your submission.  You are expected to underline and annotate your piece of research.  "Annotate" means that you are expected to make notes at the side of relevant paragraphs.  Don't forget to keep the title of the publication, author/s names, date of publication and URL address.  

You need to plan a compare and contrast essay for this assessment.  There will be an introduction, three main body paragraphs, and a conclusion.  In each paragraph you will need to use two pieces of evidence.  One piece of evidence will be used to argue for your hypothesis and the other piece of evidence will be used to argue against it.  Therefore, for three paragraphs you will need a total of six pieces of research evidence.

Remember your paragraph structure: 

Point

Explanation

Example (paraphrase or quotes)

Tie back to your main point, preferably with a reference to the world or with a new idea or insight.

If you have spare time after your research for AS2.8, start reading and thinking about writing a second personal response form your research pack.  This will go towards your AS2.9 Wide Reading Log  It needs to be a differnt type of text from your first one which was an academic journal article.  So something like the news article from the web near the end of the research pack would be suitable. 

301TCE
Links from lessons 13 -17 February 2017


CONTINUING WITH ETHOS, LOGOS AND PATHOS

First and second advertisement on this site:

https://interpersonalrealtionalblogdanielleandvykki.wordpress.com/2015/03/26/persuasive-techniques-in-communication-pathos-logos-ethos/

The first advertisement shows teeth with dice markings on them with the claim at the bottom that it is “The dentist’s choice for fighting cavities”  referring to Crest toothpaste.  There is an example of in text APA referencing (Floyd, 2011, pp. 154-155) in the first paragraph.

In the second advertisement, people are being encouraged to donate to the St Jude Children’s Hospital. It shows a child who appears to be going through cancer treatment because they have a shaved head.  This appeals to the emotion of compassion for this unfortunate child, therefore using the persuasive technique of pathos.

What is similar and what is different between these two images:

David Beckham

https://happinessequalsoutlook.wordpress.com/2013/03/09/rolex-advertisement-and-its-use-of-ethos-logos-and-pathos/

and

Roger Federer with a Mercedes (third image down the page)

http://pathosethoslogos.com/ethos

Car accident victim (first row of images) using pathos

https://www.google.co.nz/search?q=car+advertisements+using+ethos+logos+and+pathos&rlz=1C1GGLS_en-USNZ299NZ303&espv=2&biw=1315&bih=756&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwj4n7GorYLSAhWFKZQKHdjfBzgQsAQIJg#imgrc=L2ltvzT8fVwKdM:

Land Rover 4WD (using logos)

http://guidetopublicwriting.weebly.com/email-ads.html

Datsun 280-ZX (selection)

https://s-media-cache-ak0.pinimg.com/736x/b9/cd/e3/b9cde3f80aa0fd747f411c918ed29a3b.jpg

also

https://www.google.co.nz/search?q=datsun+280+z+advertisment&rlz=1C1GGLS_en-USNZ299NZ303&espv=2&biw=1315&bih=756&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwiVo8-E85fSAhXIpZQKHQLLDG0QsAQIJA&dpr=0.83#imgdii=EIc4jjDrNgcv5M:&imgrc=pX2SFwhHjviw1M:

Top Gear - Best Car Advertisements (using ethose and pathos)

In the first advertisement (from the start to about 1 minute) a young boy is seen admiring a celebrity driver who appears to be his father. 

https://www.youtube.com/watch?v=Ji9JjSfeyb0

SIGNIFIERS IN ADVERTISING

America and the Ford Mustang

https://www.youtube.com/watch?v=Zc8rjM5dF5o

COLOUR

Top Gear team presenting a blue, black and white car in a road race promoting the qualities of the Volkswagon Scirrocco.  Notice the subliminal message being given about the slower but steady and conservative blue car winning the race eventually over the faster white and black cars who have to stop to refuel.  Watch the first minute only.

https://www.youtube.com/watch?v=eYGd0LL56mk

LAYOUT

Red Bull ad with Aucklander Mike Whiddett  (notice how the rule of thirds is used)

http://www.redbull.com/en/motorsports/athletes/1331575091563/mike-whiddett

NZ Grand Prix advertisement (also notice the messages being given about the change in colour)

http://www.eventfinda.co.nz/2017/62nd-new-zealand-grand-prix/feilding

301TCE

David Beckham

https://happinessequalsoutlook.wordpress.com/2013/03/09/rolex-advertisement-and-its-use-of-ethos-logos-and-pathos/

The Colgate ad in this selection on the third and forth row show dentists in white coats adding credibility to the claims of the product :

https://www.google.co.nz/search?q=advertisements+using+ethos&rlz=1C1GGLS_en-USNZ299NZ303&espv=2&biw=1315&bih=756&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwjax8PipYLSAhUOh7wKHVsODCUQsAQIFw#imgrc=5sxuHbXLenxGZM:

The first ad shows teeth with dice markings on them with the claim at the bottom that it is “The dentist’s choice for fighting cavities” in a Crest toothpaste ad.   Notice the way in text referencing has been used.

The second ad shows a child who is obviously going through cancer treatment.  This appeals to the emotion of compassion for this unfortunate child.  It is a campaign to encourage people to donate to the St Jude Children’s Hospital.

https://interpersonalrealtionalblogdanielleandvykki.wordpress.com/2015/03/26/persuasive-techniques-in-communication-pathos-logos-ethos/

Car accident victims (first row of images) appealing to pathos

https://www.google.co.nz/search?q=car+advertisements+using+ethos+logos+and+pathos&rlz=1C1GGLS_en-USNZ299NZ303&espv=2&biw=1315&bih=756&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwj4n7GorYLSAhWFKZQKHdjfBzgQsAQIJg#imgrc=L2ltvzT8fVwKdM:

Mercedes 4WD

http://guidetopublicwriting.weebly.com/email-ads.html

Top Gear Best Car Advertisements. In the first ad a young boy is seen admiring his father who is a celebrity driver, showing ethos and pathos.

https://www.youtube.com/watch?v=Ji9JjSfeyb0

201THE
The Thesaurus is a great tool for finding synonyms:  Here is the link:

http://www.thesaurus.com/

Once you have read your article and made notes about two focus points, plan your writing as follows:

Paragraph 1: Synopsis

Write a brief synopsis containing two to three sentences about paragraph two and three in that order.

Paragraph 2:  Focus one                       

Point

Explanation

Example

Tie back to your point

Paragraph 3:  Focus two                       

Point

Explanation

Example

Tie back to your point

Paragraph 4:  Conclusion

Write a conclusion about your point in focus one, and then your point in focus two.

As you are writing from your perspective, it is expected that you will use the personal pronouns I and/or me in this writing.

PERSONAL PRONOUNS TABLE

                           1st person singular    2nd person singular    3rd person singular

Before the verb               I                              you                      he/she             

                                                                                                      

After the verb                 me                           you                      his/her             

                         

201THE

Familiarize yourself with APA 6 referencing by going to the Auckland University links and clicking on APA or APA 6 wherever it appears on the following pages:
http://www.cite.auckland.ac.nz/3_1.html

http://www.cite.auckland.ac.nz/2_1_5.html

The Oxford English Dictionary (OED) app for your smartphone, if you have one, is a very convenient mobile dictionary which will help you with checking your spelling.  This is not mandatory - just a suggestion.

NZQA links to the Achievement Standard AS91106 - 2.9B:

These links are your guidelines for the English 2.9 Reading Log in which you make personal responses to texts you have read.

http://www.nzqa.govt.nz/nqfdocs/ncea-resource/achievements/2015/as91106.pdf

and

http://ncea.tki.org.nz/Resources-for-Internally-Assessed-Achievement-Standards/English/Level-2-English

2.9  READING LOG

The 2.9 Reading log requires personal responses to six texts.  Four must be written and the remaining two may be visual, oral or written.

Writing a personal response to your first research article.

You are required to form developed, personal responses to independently read texts, supported by evidence.  Express your viewpoint on the text.  Respond to links between the text and self (such as personal contexts and prior knowledge), and respond to links between the text and the world (such as connections with knowledge, experience, ideas and imagination from social, cultural, literary, political, or historical contexts).  Your personal responses must be reasoned, clear, and relevant.  It is desirable that these personal responses also demonstrate understandings that are insightful and/or original.

This exercise means that you are expressing your personal opinion about the text you have read.  Features that will be expected are the use of personal pronouns in the first person, language features used for effect and that there is a link to wider society.

While you read the article, highlight/underline relevant points and quotes.  Make brief summary notes on the side of relevant sections from this highlighting.  Finally, make bullet points and plan your thoughts logically.  Now you are ready for writing.

301TCE
Here are the links to the advertisements we looked at using pathos, ethos and logos to persuade their audience to take notice of their product:
PERSUASIVE TECHNIQUES IN ADVERTISING

Pathos

Nissan 2015 Super Bowl commercial “With Dad” advertisement

https://www.youtube.com/watch?v=wR5CSBIpXy0

Logos 

1950s advertisements showing just technical specifications

 https://nz.pinterest.com/pin/383157880777211427/

Ethos

Ritchie McCaw giving a celebrity endorsement of a brand of headphones

http://www.stuff.co.nz/sport/rugby/all-blacks/72212337/richie-m http://www.stuff.co.nz/sport/rugby/all-blacks/72212337/richie-mccaw-beats-a-path-in-advert-for-highend-headphonesccaw-beats-a-path-in-advert-for-highend-headphones