Monday, 13 February 2017

301TCE

David Beckham

The Colgate ad in this selection on the third and forth row show dentists in white coats adding credibility to the claims of the product :


The first ad shows teeth with dice markings on them with the claim at the bottom that it is “The dentist’s choice for fighting cavities” in a Crest toothpaste ad.   Notice the way in text referencing has been used.
The second ad shows a child who is obviously going through cancer treatment.  This appeals to the emotion of compassion for this unfortunate child.  It is a campaign to encourage people to donate to the St Jude Children’s Hospital.

Car accident victims (first row of images) appealing to pathos

Mercedes 4WD

Top Gear Best Car Advertisements. In the first ad a young boy is seen admiring his father who is a celebrity driver, showing ethos and pathos.
201THE
The Thesaurus is a great tool for finding synonyms:  Here is the link:
http://www.thesaurus.com/

Once you have read your article and made notes about two focus points, plan your writing as follows:

Paragraph 1: Synopsis
Write a brief synopsis containing two to three sentences about paragraph two and three in that order.

Paragraph 2:  Focus one                       
Point
Explanation
Example
Tie back to your point

Paragraph 3:  Focus two                       
Point
Explanation
Example
Tie back to your point

Paragraph 4:  Conclusion
Write a conclusion about your point in focus one, and then your point in focus two.


As you are writing from your perspective, it is expected that you will use the personal pronouns I and/or me in this writing.

PERSONAL PRONOUNS TABLE

                           1st person singular    2nd person singular    3rd person singular
Before the verb               I                              you                      he/she             
                                                                                                      
After the verb                 me                           you                      his/her             
                         

Friday, 10 February 2017

201THE

Familiarize yourself with APA 6 referencing by going to the Auckland University links and clicking on APA or APA 6 wherever it appears on the following pages:
http://www.cite.auckland.ac.nz/3_1.html
http://www.cite.auckland.ac.nz/2_1_5.html

The Oxford English Dictionary (OED) app for your smartphone, if you have one, is a very convenient mobile dictionary which will help you with checking your spelling.  This is not mandatory - just a suggestion.

NZQA links to the Achievement Standard AS91106 - 2.9B:
These links are your guidelines for the English 2.9 Reading Log in which you make personal responses to texts you have read.

2.9  READING LOG
The 2.9 Reading log requires personal responses to six texts.  Four must be written and the remaining two may be visual, oral or written.
Writing a personal response to your first research article.
You are required to form developed, personal responses to independently read texts, supported by evidence.  Express your viewpoint on the text.  Respond to links between the text and self (such as personal contexts and prior knowledge), and respond to links between the text and the world (such as connections with knowledge, experience, ideas and imagination from social, cultural, literary, political, or historical contexts).  Your personal responses must be reasoned, clear, and relevant.  It is desirable that these personal responses also demonstrate understandings that are insightful and/or original.
This exercise means that you are expressing your personal opinion about the text you have read.  Features that will be expected are the use of personal pronouns in the first person, language features used for effect and that there is a link to wider society.

While you read the article, highlight/underline relevant points and quotes.  Make brief summary notes on the side of relevant sections from this highlighting.  Finally, make bullet points and plan your thoughts logically.  Now you are ready for writing.
301TCE
Here are the links to the advertisements we looked at using pathos, ethos and logos to persuade their audience to take notice of their product:
PERSUASIVE TECHNIQUES IN ADVERTISING
Pathos
Nissan 2015 Super Bowl commercial “With Dad” advertisement

Logos 
1950s advertisements showing just technical specifications

Ethos
Ritchie McCaw giving a celebrity endorsement of a brand of headphones

Monday, 6 February 2017

301TCE

AS3.7B EXAMPLES
ADVERTISING AND NEW ZEALAND SOCIETY

Sex sells:
K.P. Life Salt
Ultra Bright Toothpaste
Toyota Starlet advertisement
Hertz and Avis car rental advertisement

Families:
Car rental company and a family going for a car trip

Percil
Percil and women portrayed in traditional roles

Fernleaf / Anchor Butter with her recently separated dad
Fernleaf / Anchor Butter with Sam and her mum a few years later when young Sam was older

Gregg’s coffee advertisement “Different Faces Many Faces”

You are a New Zealander:
BNZ advertisement

National Identity:
Len Potts

Kiwi Blokes:
Barry Crump with Scotty advertisement
Barry Crump and Hilux (the "bugger") advertisement
“Speights Southern Man” advertisement
Tui advertisement

Best and Worst:
Families on Fair Go best and worst advertisements in New Zealand

National Pride:
New Zealand and Australian rivalry - AMI insurance advertisement
ASB Goldstein advertisement

PERSUASIVE TECHNIQUES IN ADVERTISING
Pathos
Nissan 2015 Super Bowl commercial “With Dad” advertisement

Logos 
1950s advertisements showing just technical specifications

Ethos
Ritchie McCaw giving a celebrity endorsement of a brand of headphones

Saturday, 4 February 2017

301TCE  

1.  Please make sure you have a copy of the course outline for 2017.  Even though the course outline handed out in class has TRE301 and THE301 on it, please be assured that it is the same course.

2.  Make sure you have a copy of the Achievement Standard AS91478 - AS3.7B, or at least know where to find it on the NZQA website:
Highlight key words in the Achievement Criteria boxes.  Note that last year you were asked to ANALYSE significant connections, but this year you are expected to RESPOND CRITICALLY to significant connections in the Achievement box.  A Merit grade requires you to do this convincingly, and an Excellence grade requires you to show a perceptive insight of something new or abstract that relates to the wider world or society.
Remember that your argument must be supported by evidence.

3. Make sure you have a copy of the internal Assessment resource booklet for 3.7B and bring it to class.

PUNCTUATION:
Remember that the apostrophe in contracted words such as "I'm" (I am)  holds the place of one or more missing letters.  In academic writing, do not use contractions.  Write the words in full.

The personal pronoun "I" must have a capital letter.

Note for prefects Paula and Kimela
Please read as much as you possibly can of the Internal Assessment Resource, Achievement Standard English 91478: Respond critically to significant connections across texts, supported by evidence which is the "Resource reference: English 3.7B" .  Read up to and including "Persuasive Techniques" at least.  Try the exercise at the end of the  "Persuasive Techniques" section asking you to label the examples with a P,L, or E.  If you can manage it, read up to and including "Fonts" and do the exercise at the end.

Refresh your knowledge of APA 6 referencing by going to the Auckland University links and clicking on APA or APA 6 wherever it appears on the following pages:
http://www.cite.auckland.ac.nz/3_1.html


Friday, 9 October 2015

Persuasive
Language
Othello’s Defence  Act 1 Scene 3

Imagery
Personal
pronouns
.Repetition
List






Alliteration



List
Personal
pronouns









Personal
pronouns




Repetition

Repetition




Alliteration




Her father loved me; oft invited me;
Still question'd me the story of my life,
From year to year, the battles, sieges, fortunes,
That I have passed.                                                                    
I ran it through, even from my boyish days,
To the very moment that he bade me tell it;
Wherein I spake of most disastrous chances,
Of moving accidents by flood and field

Of hair-breadth scapes i' the imminent deadly breach, 
    135  
Of being taken by the insolent foe
And sold to slavery
, of my redemption thence
And portance in my travels' history:
Wherein of antres vast and deserts idle,
Rough quarries, rocks and hills whose heads touch heaven
It was my hint to speak,--such was the process;
And of the Cannibals that each other eat,
The Anthropophagi and men whose heads
Do grow beneath their shoulders
. This to hear
Would Desdemona seriously incline:                                  145
But still the house-affairs would draw her thence:
Which ever as she could with haste dispatch,
She'ld come again, and with a greedy ear
Devour up
my discourse: which I observing,
Took once a pliant hour, and found good means                    
To draw from her a prayer of earnest heart
That I would all my pilgrimage dilate,
Whereof by parcels she had something heard,
But not intentively: I did consent,
And often did beguile her of her tears,                                155
When I did speak of some distressful stroke
That my youth suffer'd. My story being done,
She gave me for my pains a world of sighs:
She swore, in faith, twas strange, 'twas passing strange,
'Twas pitiful, 'twas wondrous pitiful:                                         
She wish'd she had not heard it, yet she wish'd
That heaven had made her such a man: she thank'd me,
And bade me, if I had a friend that loved her,
I should but teach him how to tell my story.
And that would woo her. Upon this hint I spake:                165
She loved me for the dangers I had pass'd,
And I loved her that she did pity them.
This only is the witchcraft I have used:
Here comes the lady; let her witness it.





Fighting for his life and freedom


  
Christian
religious references
Empty, barren landscape

Pagan
references

Also alludes to eating or consuming for sustenance


Christian
religious references





Christian
religious references



His battle for life
was successful

Pagan reference